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Salesforce.com Spreads Chatter to Mobile Devices

Wednesday, September 8, 2010 14:30

Salesforce.com has announced it is making its social tool Chatter available for mobile devices within the next several months. Chatter is a real-time social collaboration application and platform for the enterprise, allowing employees to create profiles, and send feeds and status updates about projects, account and clients. Chatter Mobile ...

Counting Your Negatives

Wednesday, September 8, 2010 12:00

Back in August I wrote about some research I had gotten into mostly for fun.

Teaching Sales and Web Strategies to Sing in Harmony

Tuesday, September 7, 2010 12:00

Consider the left hand of sales methodology and the right hand of digital strategy. It's 2010 and the two hands still do not know what the other is up to. Even with the most advanced of our clients, the digital strategy is focused on lead generation, awareness and a ...

Marketers, Let’s Get Personal

Friday, September 3, 2010 6:00

On Aug. 13, IBM and Unica Corporation announced they had entered into a definitive agreement for IBM to acquire Unica, a leading provider of marketing software solutions that focuses on streamlining marketing program development, execution and management to achieve improved marketing effectiveness. The acquisition is valued at approximately $480 ...

Marketers, Let’s Get Personal

Friday, September 3, 2010 6:00

On Aug. 13, IBM and Unica Corporation announced they had entered into a definitive agreement for IBM to acquire Unica, a leading provider of marketing software solutions that focuses on streamlining marketing program development, execution and management to achieve improved marketing effectiveness.

Making Change Happen Every Day: Q&A With GSA’s David McClure

Friday, September 3, 2010 6:00

The U.S. government spends $80 billion annually on information technology. The U.S.

Making Change Happen Every Day: Q&A With GSA’s David McClure

Friday, September 3, 2010 6:00

The U.S. government spends $80 billion annually on information technology.

How to Build a Better Business Blog

Thursday, September 2, 2010 6:00

About the easiest way for companies to dip their toes into the social media waters is the blog. There are few technical burdens to setting them up, the time needed to create posts can flex with the workloads of the assigned writers, and they can become a conduit for ...

VRM’s Missing Ingredient

Wednesday, September 1, 2010 6:00

I spent an interesting day at Harvard Law School last week at the invitation of Doc Searls for a conference on the intersection of CRM and VRM, or vendor relationship management. Doc's involved with the Berkman Center at Harvard, which sponsors research into issues of law and the Internet, ...

Interacting With the Connected Customer: Don’t Forget the Cake

Tuesday, August 31, 2010 6:00

I was at a friend's dual celebration of birthday and wedding anniversary recently, and as part of the occasion someone had prepared two fantastic cakes, which were both amazing to behold and a delight to eat. While the appearance was all to do with the icing, the taste and ...